Job summary
This role involves leading brand excellence and customer loyalty initiatives within the Compressor Systems and Air Treatment business area across the EMEIA region. The manager will develop and execute branding strategies, implement customer loyalty programs, and ensure consistent brand governance, working closely with multiple teams and markets to enhance customer engagement and retention.
Location and work setup
- Location
- Norway
- Work setup
- Remote
Responsibilities
Lead and execute regional branding initiatives and harmonization projects. Develop and manage customer loyalty programs aimed at increasing engagement and lifetime value. Coordinate cross-functional efforts across marketing, sales, digital, legal, and customer support teams. Monitor and report on program KPIs, brand compliance, and business impacts. Establish strong collaboration with regional leaders and corporate brand teams to align priorities and communications. Manage stakeholder relationships and ensure timely delivery of branding and loyalty projects.
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or related field. 5-10 years of experience in brand management, marketing, or customer loyalty programs, preferably within B2B industrial, manufacturing, or technology sectors. Proven ability to manage complex projects spanning multiple countries and stakeholders. Strong understanding of brand governance, customer lifecycle, and loyalty frameworks. Excellent strategic thinking, program management, and analytical skills.