Job summary
This role leads the customer relationship marketing efforts across Nordic countries, focusing on boosting customer acquisition, retention, and lifetime value through personalized and data-driven CRM initiatives. The position requires collaboration with cross-functional teams to deliver cohesive customer communications and to shape the CRM strategy within a growing region in the consumer products sector.
Location and work setup
- Location
- Oslo
- Work setup
- Hybrid
Responsibilities
Lead and develop CRM strategies to enhance customer engagement, retention, and sales value across the Nordic markets. Design and execute data-driven customer journeys utilizing channels such as email, SMS, and push notifications. Manage audience segmentation and campaign scheduling aligned with product launches and marketing priorities. Collaborate with eCommerce, marketing, analytics, and creative teams to ensure a unified customer experience. Spearhead testing and optimization of campaigns and channels. Monitor CRM performance metrics and provide actionable insights. Support database growth and maintain data quality and consent management. Stay informed on CRM industry trends and promote customer-centric practices across teams and markets.
Qualifications
Proven experience in CRM, lifecycle, or retention marketing, preferably within eCommerce or consumer brands. Competence in executing multichannel customer lifecycle strategies and using CRM platforms like Salesforce Marketing Cloud or similar. Skilled in customer data analysis, segmentation, automation, and personalized marketing campaign development. Strong analytical and performance measurement capabilities. Excellent communication, stakeholder engagement, project management, and commercial skills. Able to work effectively across multiple teams in a fast-paced environment. Fluency in English and at least one Nordic language is required, with additional Nordic language skills advantageous.