Job summary
This role focuses on developing and maintaining the commercial operating systems that enable dependable growth through efficient sales and marketing processes. The position involves owning key marketing systems and campaign infrastructure to generate qualified demand and improve conversion quality. The manager will collaborate across teams to optimize paid acquisition campaigns and ensure commercial data and workflows support business effectiveness.
Location and work setup
- Location
- Lillestrøm
- Work setup
- Remote
Responsibilities
Manage and govern marketing systems including HubSpot CRM, ensuring accurate lifecycle stages, workflows, and data quality. Build and optimize lead capture, scoring, routing and campaign measurement processes to support sales and marketing alignment. Plan, execute, and optimize paid demand-generation campaigns on platforms such as LinkedIn and Google, focusing on conversion quality over volume. Analyze campaign performance to inform practical improvements, working closely with GTM, content, design, sales, and product teams. Develop and integrate growth tools, AI-enabled workflows, automation, and documentation to create durable systems that the growth organization can rely on.
Qualifications
4 to 7+ years of experience in B2B marketing operations or demand generation marketing with strong expertise in HubSpot CRM including data structures and workflows. Proven ability to manage and optimize paid campaigns on LinkedIn and Google with a focus on commercial opportunity quality. Solid understanding of tracking, attribution, UTMs, conversion paths, and sales follow-up impacts. A systems-oriented mindset with skills in documentation and workflow automation. High initiative and problem-solving ability with effective collaboration across sales, marketing, and product functions. Experience with GA4, Google Tag Manager, APIs, or no-code platforms and familiarity with AI-assisted workflows is a plus.