Job summary
Seeking an experienced Head of B2C Growth to lead and own the entire growth funnel for a B2C product based in Norway. The role focuses on developing and executing multichannel growth strategies to drive acquisition, activation, retention, reactivation, and increase lifetime value, with a strong priority on growing mobile app engagement. This position requires a hands-on leader with proven success in scaling user bases across multiple channels and markets, capable of both strategic planning and tactical execution, working closely with Product and Marketing teams.
Location and work setup
- Location
- Norway
- Work setup
- Remote
Responsibilities
Lead and implement B2C growth strategies across various channels and markets, managing budgets and optimizing based on performance data. Develop multichannel acquisition programs and experiments, focusing on metrics such as cost per lead, customer acquisition cost, and payback periods. Bridge educational content with high-intent user actions to improve conversion. Drive mobile app adoption, engagement, and retention as a primary growth channel. Oversee full lifecycle management including activation, retention, and reactivation efforts. Manage database segmentation and communications through email, push notifications, and in-app messages. Lead and develop paid media specialists to improve execution standards. Collaborate with Product and nurturing teams to prioritize growth initiatives. Prepare scalable growth infrastructure and reusable playbooks integrating AI-powered workflows. Engage directly with user data to inform decisions and identify growth opportunities.
Qualifications
Proven track record in growing B2C products with large user bases across multiple channels and markets, preferably in marketplaces or apps. Solid experience in multichannel growth ownership and driving app user acquisition and retention. Strong understanding of user lifecycle metrics and cohort analysis. Competence in managing paid media budgets with demonstrated commercial outcomes. Hands-on approach to strategy, campaign execution, and data-driven decision-making without heavy reliance on external agencies. Advanced practical experience with AI tools, especially Claude and related workflows. Excellent analytical skills, ownership mindset, leadership ability to develop specialists, and strong communication skills. Fluent English is required; additional language skills such as French or Spanish are beneficial. Formal education is a plus but not mandatory, with emphasis on relevant experience and results.