Job summary
Seeking an experienced Integrated Campaign Manager to design and execute multi-channel B2B marketing campaigns focused on lead generation, sales pipeline growth, and revenue acceleration. This fully remote role involves collaborating with diverse teams to create seamless buyer journeys and optimizing marketing initiatives using data insights and emerging AI technologies. The position suits a strategic, results-driven marketer who excels in managing complex campaigns and driving measurable business impact in an international environment.
Location and work setup
- Location
- Norway
- Work setup
- Remote
Responsibilities
Lead the planning, execution, and optimization of integrated demand generation campaigns across channels such as webinars, email nurturing, direct mail, and product demos. Develop quarterly campaign plans aligning efforts with pipeline and revenue goals. Collaborate with product marketing and brand teams to craft effective messaging and sales enablement materials. Manage budgets, timelines, resources, and vendor relationships to ensure efficient campaign delivery. Use analytics, testing, and attribution models to measure performance and continuously improve results. Explore AI-powered tools to enhance personalization and workflow automation. Conduct campaign reviews and create scalable processes and playbooks.
Qualifications
Minimum six years experience in B2B integrated marketing or demand generation with a strong record of driving pipeline and revenue growth. Proficient in multi-channel marketing strategies, audience segmentation, and lead nurturing. Skilled in collaborating with cross-functional teams including sales and product marketing. Data-driven with expertise in marketing attribution, analytics, and A/B testing. Experienced with CRM and marketing automation platforms such as Salesforce and HubSpot. Familiar with AI tools supporting marketing functions. Excellent communication and project management skills. Fluent in English and equipped to work effectively in a fully remote setting.