Job summary
This role involves building and managing lifecycle marketing programs for a global consumer subscription app. You will own CRM communications including email, in-app messages, push notifications, and other channels to improve user conversion, retention, and revenue. The position is fully remote with flexible hours and focuses on crafting personalized, compliant messaging for a worldwide audience.
Location and work setup
- Location
- Oslo
- Work setup
- Remote
Responsibilities
Develop and execute core lifecycle flows such as onboarding, free-to-paid conversions, renewals, cancellation saves, and win-back campaigns. Collaborate with product teams to create timely in-app messages and offers. Segment and personalize messages based on product and subscription data. Continuously test messaging elements to optimize performance. Manage deliverability, list health, and revenue-related reporting while ensuring compliance with global privacy regulations.
Qualifications
Proven hands-on experience in lifecycle marketing or CRM within consumer subscription apps, demonstrating measurable revenue impact. Proficiency with modern messaging platforms like Braze, Customer.io, Iterable, or Klaviyo. Strong data skills to build segments and analyze results independently. Knowledge of global communication compliance including GDPR and CAN-SPAM. Excellent written English with copywriting or editorial skills. Ability to lead both strategy and implementation. Experience with in-app messaging, push notifications, and subscription billing is a plus.