Job summary
Seeking an experienced Media Planner & Buyer to oversee the planning, purchasing, and optimization of paid digital media campaigns across Nordic markets. The role requires close collaboration with creative, commercial, e-commerce, CRM, and local market teams as well as external partners to deliver effective advertising reaching appropriate audiences.
Location and work setup
- Location
- Oslo
- Work setup
- On-site
Responsibilities
Develop comprehensive media plans aligned with commercial goals, target audiences, budgets, and KPIs. Plan and execute media buys across digital channels including paid social, programmatic, video, and display. Set up, launch, monitor, and continuously optimize campaigns to maximize performance metrics. Manage budgets, targeting criteria, bids, frequency, and placements. Coordinate campaign assets and content with internal teams and external partners. Analyze campaign data to provide actionable recommendations for improvement. Maintain knowledge of digital media trends, platforms, measurement techniques, and advertising technologies.
Qualifications
Minimum three years of experience in media planning and buying, specifically hands-on experience with digital advertising platforms and managing campaigns from inception to optimization and evaluation. Strong commercial acumen with the ability to translate business objectives into media strategies and measurable KPIs. Proficiency in paid social and programmatic media buying. Understanding of targeting, reach, frequency, tracking, attribution, and multi-channel measurement. Skilled in data-driven campaign optimization using campaign and e-commerce data. Excellent communication and teamwork skills. Fluency in English is required; proficiency in a Scandinavian language is advantageous. Experience in retail or e-commerce and familiarity with platforms such as DV360, The Trade Desk, Campaign Manager 360, Bannerflow, GA4, Looker Studio, or Power BI is a plus.