Job summary
An opportunity for a Paid Media Executive to manage and optimize digital advertising campaigns across various platforms such as Google Ads, Meta, and LinkedIn. The role focuses on driving pipeline growth and revenue through data-driven campaign strategies and account-based marketing efforts.
Location and work setup
- Location
- Oslo
- Work setup
- Hybrid
Responsibilities
Plan, oversee, and improve paid media campaigns across multiple platforms to maximize pipeline and revenue outcomes. Manage advertising budgets while tracking and optimizing for return on investment (ROI) and return on ad spend (ROAS). Execute account-based marketing initiatives targeting key accounts throughout their buying journey using tools like Demandbase. Analyze campaign metrics regularly and translate insights into actionable improvements.
Qualifications
Experience running paid media campaigns on platforms including Google Ads, Meta, and LinkedIn. Familiarity with account-based marketing tools such as Demandbase or 6sense. Strong analytical skills to interpret data and generate clear recommendations. Ability to effectively communicate paid media concepts and foster collaborative relationships within cross-functional teams.