Job summary
Seeking a hands-on Paid Social Media Specialist experienced in managing Meta advertising campaigns on Facebook and Instagram. The role focuses on driving customer acquisition through high-intent actions such as qualified leads, demo bookings, and trial signups by combining data analysis, creative experimentation, and AI-assisted workflows. The position involves independent campaign ownership, collaboration across marketing and sales teams, and continuous performance optimization.
Location and work setup
- Location
- Norway
- Work setup
- Remote
Responsibilities
Plan, launch, and optimize Meta Ads campaigns across Facebook and Instagram with emphasis on lead generation, demo bookings, appointments, and trial signups. Develop targeted audience strategies including lookalike and retargeting approaches. Manage advertising budgets aligned to lead quality and business results. Create and test multiple ad creatives utilizing AI tools and collaborate with designers when needed. Oversee landing pages related to campaigns ensuring consistent messaging and conversion optimization. Implement and maintain tracking tools like Meta Pixel and Conversion API. Monitor campaign KPIs such as CPA, conversion rates, and ROAS, identifying funnel drop-offs and suggesting improvements. Prepare performance reports and work closely with Product, Sales, and Customer Success teams to align campaigns to business goals. Stay current with Meta advertising trends and AI technologies to enhance campaign effectiveness.
Qualifications
Minimum 3 years’ experience managing Meta Ads campaigns with real budget responsibility focused on measurable conversions. Strong knowledge of audience targeting, campaign structures, retargeting, and exclusions. Proven skills in creative testing, copywriting, and landing page optimization. Experience with Meta Pixel, Conversion API, Google Analytics, and related tracking platforms. Familiarity with AI tools for creative and workflow enhancements. Analytical mindset with ability to translate data into actionable improvements. Excellent English communication skills and ability to work independently. Previous experience in SaaS or tech companies and knowledge of B2B lead funnels preferred. Experience with CRM systems and connecting ad performance to sales outcomes is a plus. Additional exposure to other paid social channels is desirable.