Job summary
This role leads the brand strategy and marketing activation for a major Nordic brand within the consumer goods sector. Based in one of several Nordic cities, the position links local commercial teams with regional marketing to drive brand growth, market share, and profitability through insight-driven decisions and innovation.
Location and work setup
- Location
- Oslo
- Work setup
- Hybrid
Responsibilities
Own and drive regional brand performance including market share, pricing, and assortment management in line with overall brand strategy. Develop and execute annual business and activation plans with local markets based on agreed KPIs. Translate brand and product strategies into actionable, market-specific marketing plans. Collaborate closely with sales and customer marketing teams to align priorities and improve productivity. Lead innovation and brand launches from planning through implementation, monitoring and optimizing results. Manage product assortment including phase-in and phase-out processes. Gather and analyze consumer and customer insights to identify growth opportunities and inform brand and communication strategies.
Qualifications
University degree in Marketing, Business Administration, or related field. Proven experience in marketing, marketing activation, customer marketing, or sales with strong commercial and P&L knowledge, preferably within FMCG. Proficient in Microsoft Office, especially Excel; Nielsen experience is a plus. Strong analytical skills with ability to translate data into actionable recommendations. Experience with brand profit and loss, innovation launches, pricing strategies, and assortment management. Excellent communication and interpersonal skills, able to influence cross-functional teams. Fluent English required; Nordic language skills advantageous. This role involves travel across Nordic countries.