Job summary
Seeking a senior-level professional to lead and execute advanced digital marketing strategies with a focus on search engine marketing (SEM) while integrating cross-channel activation efforts. This role involves strategic consulting, hands-on campaign management, and collaboration across disciplines to enhance customer experiences and drive measurable results within Nordic markets.
Location and work setup
- Location
- Oslo
- Work setup
- On-site
Responsibilities
Lead activation initiatives across multiple marketing channels and platforms, maintaining hands-on involvement in daily SEM campaign delivery. Plan, execute, and optimize strategic SEM projects for key clients. Develop best practices and share knowledge within the SEM team. Translate customer insights into practical activation strategies and optimization roadmaps, implementing improvements directly. Advise clients on audience targeting, personalization, automation, and customer journey strategies. Identify opportunities to incorporate AI and automation in marketing workflows. Design and manage experimentation and optimization programs. Collaborate with analysts, SEO, CX consultants, and technology experts to create integrated marketing solutions. Coach junior team members and contribute to team learning and culture. Support the development of activation offerings and methodologies within the consultancy.
Qualifications
Minimum 5 years of experience in digital marketing, customer experience, marketing technology, analytics, or activation. Strong expertise in SEM, including independent management and optimization of paid search campaigns, testing, performance analysis, and reporting. Experience in marketing automation, CRM, lifecycle marketing, personalization, customer journey management, experimentation, CRO, customer analytics, or other paid media channels. Strong consulting, communication, and stakeholder management skills. Strategic mindset paired with the ability to handle detailed operational tasks such as campaign setup and analysis. Interest in emerging technologies and AI applications in marketing. Proven ability to work across multiple disciplines rather than within a single channel. Experience from consultancy, agency, or client advisory roles, familiarity with marketing platforms (e.g., Adobe Experience Cloud, Salesforce, Braze), and leadership of client projects or multidisciplinary teams is advantageous.