Job summary
This role focuses on leading the lifecycle marketing efforts to convert registered users into paying customers and drive repeat purchases in a high-volume B2C environment. The position involves managing the entire customer journey from onboarding, retention, to reactivation and increasing lifetime value (LTV) through strategic CRM initiatives. The role is remote and emphasizes independent ownership within a fast-paced, international AI-driven company.
Location and work setup
- Location
- Oslo
- Work setup
- Remote
Responsibilities
Own and drive CRM performance to increase user conversion, repeat purchase frequency, and overall revenue. Develop and optimize customer segmentation, automated campaigns, and lifecycle journeys. Lead initiatives to improve onboarding, retention, churn prevention, and customer reactivation. Design and execute CRM experiments to identify and scale impactful opportunities. Analyze customer behavior and revenue data to inform strategic decisions. Collaborate cross-functionally to implement CRM strategies. Utilize AI tools to enhance segmentation, personalization, and campaign effectiveness. Provide leadership and coaching to CRM specialists if applicable.
Qualifications
Proven experience delivering significant commercial results through CRM in a B2C setting with recurring purchase models such as subscriptions or virtual currencies. Hands-on expertise in building automated lifecycle marketing campaigns, customer segmentation, and performance analysis. Strong analytical skills with a clear understanding of conversion, retention, LTV, attribution, and incrementality. Demonstrated ability to work independently without detailed procedures and to lead cross-functional projects. Experience with experimentation and data-driven marketing decisions. English proficiency at C1-C2 level. Experience with AI-driven CRM tools and adult content is a plus, along with prior leadership or coaching in CRM roles.