Job summary
This remote senior role focuses on enhancing marketing effectiveness through advanced data analysis and modeling. The position involves designing budget allocation strategies, developing predictive marketing models such as Early LTV, and contributing to AI-driven analytics initiatives in an international environment.
Location and work setup
- Location
- Norway
- Work setup
- Remote
Responsibilities
Design and validate the logic and models for allocating marketing budgets across products and channels, preparing these for automation. Develop Early LTV metrics to support dynamic marketing decisions within short timeframes. Create analytical frameworks to diagnose performance, identify growth opportunities, and detect anomalies. Participate in building AI-based tools that analyze performance and uncover insights. Support business intelligence activities through metric definition and data validation. Translate complex analytical results into actionable business recommendations and decision models.
Qualifications
Proven experience with experimentation, A/B testing, and statistical methods. Strong SQL skills for working with large datasets and ensuring data quality. Solid understanding of performance marketing metrics and economics, including LTV, CAC/CPA, ROI/ROAS, and attribution. Ability to develop decision models and communicate insights effectively. Proficiency with spreadsheets (Google Sheets/Excel) and BI visualization tools. English language competence at B2 or higher. Experience with Python, forecasting, optimization, and AI-powered analytics tools is a strong plus.