Job summary
This senior marketing role involves managing and optimizing paid advertising campaigns on platforms such as Meta and Google Ads, with future opportunities involving TikTok Ads. The focus is on performance marketing, high-ticket funnel development, conversion tracking, and data-driven campaign optimization. The position is an independent contractor role with long-term potential including broader marketing and leadership duties.
Location and work setup
- Location
- Norway
- Work setup
- Remote
Responsibilities
Manage and continuously improve Meta and Google Ads campaigns, preparing for potential TikTok Ads responsibilities. Develop and optimize high-ticket marketing funnels, including landing pages and follow-up sequences. Track and analyze campaign and funnel performance metrics to identify and resolve issues. Maintain accurate conversion tracking setups using Meta Pixel, Conversions API, Google Analytics 4, and UTM parameters. Create and execute creative testing strategies for messaging and ad content. Document advertising and marketing processes through structured SOPs. Communicate performance results clearly and support onboarding and training of future marketing team members.
Qualifications
At least three years of hands-on experience managing paid advertising campaigns with strong performance-driven results. Proficient with Meta Ads Manager and Google Ads; experience with GoHighLevel and marketing automation is required. Demonstrated ability to build and manage high-ticket funnels, especially for offers in the $1,500–$5,000+ range. Skilled in conversion tracking technologies and campaign analytics. Strong written English communication skills for copywriting, reporting, and documentation. Familiarity with video content, UGC-style creatives, and compliance with special advertising categories. Experience with tools such as Notion, Slack, and spreadsheet software. Ability to work independently with strong analytical and problem-solving skills.