Job summary
A remote senior performance marketing role focused on managing and scaling adult user acquisition campaigns with significant budgets. The position emphasizes optimizing profitability, subscription quality, and maximizing long-term customer value within a dynamic international AI-driven environment. The role operates on a B2B contractor basis and requires strong experience in campaign execution, performance analysis, and creative testing in high-volume acquisition settings.
Location and work setup
- Location
- Oslo
- Work setup
- Remote
Responsibilities
Manage end-to-end adult acquisition campaigns and allocate substantial budgets effectively. Scale and optimize traffic sources, placements, and creatives to maintain profitability. Analyze campaign performance using metrics such as CPA, rebill rates, lifetime value, and payback periods. Identify and resolve issues related to tracking, fraud, placement, and user funnel. Develop and implement structured systems for creative testing, including setting budgets and defining criteria for test winners and stopping points. Guide creative production by leveraging performance data and explore new traffic sources for campaign expansion. Clearly communicate strategic decisions, outcomes, and potential risks to stakeholders.
Qualifications
Proven experience executing advertiser-side acquisition campaigns with significant monthly budgets under personal control. Demonstrated success in scaling profitable campaigns and quantifying improvements in key performance indicators such as CPA, ROAS, lifetime value, and subscription metrics. Competence in direct creative testing management and strong analytical skills relating to traffic quality and cohort analysis. Ability to diagnose performance issues and implement recovery strategies. Experience with adult RTB or other high-volume acquisition environments is essential, with additional skills in native, push, display, or popunder advertising considered a plus. Knowledge of subscription economics, tracking, attribution methods, and international acquisition strategies required. Strong commercial judgment, negotiation capabilities, and communication skills in English at C1-C2 level are mandatory. Comfortable working with explicit content and operating as a B2B contractor.