Job summary
Seeking an experienced Senior Product Marketing Manager to lead marketing efforts for a portfolio of energy trading and asset optimization software products. The role focuses on creating clear market positioning, targeted messaging, and effective go-to-market strategies to support a diverse customer base ranging from new market entrants to large utilities across Europe. This position requires a strong commercial mindset, familiarity with complex technical B2B products, and an interest in European energy markets.
Location and work setup
- Location
- Oslo, Trondheim
- Work setup
- Hybrid
Responsibilities
Lead product marketing for a commercial operations software portfolio by developing value propositions, defining customer personas, and crafting messaging frameworks. Design and execute segmented go-to-market strategies tailored to various customer types. Manage product launches and collaborate with marketing teams to build continuous demand generation. Produce impactful sales materials including case studies and competitive battlecards. Partner with product management to translate technical features into clear customer benefits. Monitor market trends, regulatory environments, and competitor activity to inform marketing and product strategies. Develop customer success stories and thought leadership content. Utilize AI tools to enhance marketing research, content creation, and competitive analysis. Track campaign performance and use data-driven insights to optimize priorities and outcomes.
Qualifications
Significant experience in product marketing, ideally with technical B2B software. Proven ability to position complex solutions for specialized audiences such as traders, asset owners, and IT professionals. Expertise in market segmentation, messaging, product launches, and creating sales enablement materials. Commercially savvy and data-oriented with experience managing go-to-market performance metrics. Familiarity with using AI technologies to support marketing functions. Strong initiative and capacity to integrate insights from market, product, and sales channels. Fluency in English required; knowledge of European energy markets and related industries is advantageous. Norwegian language proficiency is not required.