Job summary
Seeking a Senior Product Marketing Manager to lead marketing efforts for energy trading and asset optimization software. The role involves shaping positioning, go-to-market strategies, and sales enablement for a diverse customer base across European power markets. This position requires strong commercial acumen, experience with technical B2B software marketing, and the use of AI tools to enhance marketing impact. The role is English-speaking and based in Norway, with flexibility for other European locations.
Location and work setup
- Location
- Oslo, Trondheim
- Work setup
- Hybrid
Responsibilities
Lead the product marketing function for energy trading and asset optimization software portfolio. Develop clear value propositions and messaging frameworks tailored to segments from new market entrants to large multinational utilities. Create and execute go-to-market strategies, manage product launches, and collaborate with growth marketing to sustain demand. Produce sales materials such as pitches, decks, and case studies. Collaborate with Product Management to translate technical features into customer benefits. Monitor European energy markets and competitors to inform marketing and product decisions. Cultivate customer advocacy through references, success stories, and thought leadership content. Utilize AI tools to enhance research, content creation, and competitive analysis. Track and analyze campaign and launch performance to optimize outcomes.
Qualifications
Significant experience in product marketing, ideally managing a product portfolio within technical B2B software. Proven ability to develop positioning and messaging for specialized audiences like traders and asset owners. Expertise in market segmentation, go-to-market execution, product launches, and sales enablement. Demonstrated data-driven mindset with responsibility for marketing metrics. Proficiency in integrating AI tools into marketing workflows. Strong curiosity about European energy markets and motivation to deeply understand products and customers. Professional fluency in English. Experience in energy, power trading, commodities, asset optimization, or industrial software is advantageous.