Job summary
Seeking an experienced marketing lead to drive website optimization and lifecycle marketing efforts for an e-commerce business. The role focuses on increasing customer conversion, engagement, and retention through data-driven strategies, compelling messaging, and collaborative execution. Ideal candidates combine strong analytical skills with persuasive copywriting and have a proven track record in managing comprehensive marketing programs from strategy through implementation, working in a fully remote setting.
Location and work setup
- Location
- Norway
- Work setup
- Remote
Responsibilities
Lead the development and optimization of website structure and messaging to improve conversion rates by conducting A/B tests and collaborating with design and engineering. Design and manage end-to-end customer lifecycle marketing initiatives including onboarding, retention, win-back campaigns, and repeat purchase flows to enhance recurring revenue and customer lifetime value. Develop clear positioning and consistent messaging across digital and sales channels. Manage email marketing campaigns supporting customer acquisition and retention. Collect and leverage customer insights to improve messaging and experiment with new growth initiatives. Monitor key performance indicators and report on marketing effectiveness. Collaborate with leadership and cross-functional teams to align marketing activities with business goals.
Qualifications
Minimum of 4 years' experience in B2B or e-commerce marketing with hands-on responsibility for website conversion optimization, lifecycle marketing, or email campaigns. Proven ability to write customer-focused copy grounded in research and market insights. Strong expertise in designing and executing lifecycle marketing programs with tangible revenue impact. Competence in A/B testing methodology and data interpretation to drive evidence-based decisions. Demonstrated capacity to manage projects independently from strategy to execution. Excellent written English communication skills and analytical problem-solving abilities. Proactive, adaptable, and accountable in a dynamic remote work environment. Familiarity with CRM tools and email marketing platforms is a plus.